Team Member: Wayne Samson
Independent Non-Executive Director
Wayne’s career after school and while in university was deeply entrenched in sales. Wayne firmly believes that to be a good buyer you need to have good selling skills.
Wayne was responsible for all investor relations at Ellies Holdings. This included tv, radio, one on one and presentations to over 100 people. He thrived in this atmosphere due to the fact that he grew up on stage, from the age of 3, being part of the top cabaret shows in the country from the age of 12 to the age of 17. Wayne has always had a style of understand how a job was done before I directed people to do it.
Wayne leads the restructuring of Ellies taking it from a loss to a profit. This was extremely difficult and involved swimming upstream for most of the time. It is very difficult to change the ways of people after they have been doing things the same way for so long. I am a firm believer of eating yourself before the opposition does and staying in touch with both technology and new way of doing business.
Wayne was head of operations at Ellies for 19 years and designed, built and structured the operations from flow to distribution and warehousing. Wayne has always instituted a mythology of being able to receive an order before 1pm and ensure that it was delivered the next day, he also instituted a system of accountability and productivity. Wayne headed the buying for Ellies from 1994 to 2017. His responsibilities included sourcing and developing products from overseas manufacturers. Wayne was responsible for developing the full installation voucher which was the first in SA where we facilitated the installation of a satellite system after buying the voucher from retail. He was responsible for 1500 people in 12 branches around Southern Africa. Coordinating policy and direction and making sure that we act as one. In the past 5 years Wayne was appointed as a Director for Ellies Infrastructure (Pty) Ltd 2013- 2017, from there he Founded as the director of Bizfeat (Pty) Ltd in 2018, most recently appointed as a Non-executive director at Bright Light Solar VCC Ltd